Multicultural media join forces to gain clout
Multicultural populations in the Midwest historically have been under-represented in political elections, community initiatives and in media. Business leaders in minority populations in Minnesota and Michigan have decided it is time for their communities to have a place at the political table. In these states, alliances have been formed between media outlets to enhance multicultural coverage and to bolster political clout. New Michigan Media (NMM) and Minnesota Multicultural Media Consortium (MMMC) each have unique projects and goals, but all came together to increase the opportunities for multicultural communities through media efforts.