Where are news junkies getting their information now?
The reports from the Pew Research Center’s Project for Excellence in Journalism remain relentlessly glum. There is no need to “do the numbers” one more depressing time. They’re still going down, with an increase in digital subscriptions for some newspapers the exceptional bright spot. The latest report, “The State of the News Media 2013,” lists the usual suspects for the continuing decline: fewer people enjoy following the news; half of all Americans get their news digitally; only 23 percent of Americans read a newspaper daily; only 34 percent of Americans under 30 watch TV news. Same old, same old. But there is one sentence in the report that ought to make practicing and prospective journalists sit up and pay attention: “Nearly a third of U.S. adults, 31 percent, have stopped turning to a news outlet because it no longer provided the news they were accustomed to getting.” Yow! The news junkies are abandoning the news. These are the people who are hoping for information and insight to help them understand local, national and international events. They’re telling us that they’re not getting that understanding any longer. So what’s going on here?
