Journalism for the perpetually busy and easily distracted
On June 6, Farhad Manjoo wrote a column headlined “You Won’t Finish This Article. Why people online don’t read to the end” for the online magazine Slate. To find out why they don’t, you must read to the end and learn that “we live in an age of skimming. I want to finish the whole thing, I really do. I wish you would, too. Really – stop quitting. But who am I kidding? I’m busy. You’re busy. There’s always something else to read, watch, play, or eat.” How does Slate, founded in 1996, attract about 3 million monthly Internet visitors in the United States alone (about 5 million worldwide) if Manjoo is right about current reading habits?