St. Louis’ Channel 4 earns plaudits for parade coverage
BY TRIPP FROHLICHSTEIN / Kudos to Channel 4 (KMOV) for its special “Veiled Profit Parade” coverage July 4. It was the perfect combination: broadcast a great civic event for all those who could not make it downtown (or did not want to) and have it paid for by sponsors. The production itself was excellent, with floats stopping in front of the station’s cameras for a good look – and often a musical performance as well. There appears to have been excellent planning between the parade organizers and the Channel 4 producers.