September 22, 2011
Diversity grows in advertising industry
It’s 2011 – when was the last time you thought about diversity, specifically in the advertising industry? With the rapid growth of various minority groups in the United States steadily pushing toward a shift in the majority; the concept of a predominantly white market is becoming obsolete.
The
article/news/multicultural-employees-feel-madison-avenue/229928/
Tangerine-Watson Impact Study
, a national survey being launched today, aims to get a better understanding of the ad industry’s multicultural community. Take a look at the full story in Advertising Age’s online edition http://adage.com/