It’s 2011 – when was the last time you thought about diversity, specifically in the advertising industry? With the rapid growth of various minority groups in the United States steadily pushing toward a shift in the majority; the concept of a predominantly white market is becoming obsolete.
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Tangerine-Watson Impact Study, a national survey being launched today, aims to get a better understanding of the ad industry’s multicultural community. Take a look at the full story in Advertising Age’s online edition http://adage.com/