St. Louis TV stations need to be more honest with their viewers. Frequently, they present stories as new that are actually a day or more old. The latest example occurred on KSDK (Channel 5) at noon on June 18. The story was about an incident the day before when two planes began taking off at the same time at Midway Airport in Chicago. Fortunately, a collision was averted. One report said the planes were within 2000 feet (nearly four-tenths of a mile) when they stopped after aborting their takeoffs. But anchor Kay Quinn read, “We have new information at this noon hour about just how serious a near disaster this was.” However, she provided no information that hadn’t aired on the news the night before. Nor did she give any indication as to “how serious it was.” She did not even tell viewers how close of a call it was (or wasn’t). Repeating the story is not the problem. Every station repeats many stories because of all the time they have to fill. The problem comes when viewers are deceived by “sensationalistic” and inaccurate writing.
Channel 5 also needs to show better judgment when severe weather strikes. The station tends to preempt programming any time there is a tornado warning. Sometimes, even severe thunderstorm warnings preempt programming. Earlier in June, meteorologist Mike Roberts said on the air that only about 450 people were potentially impacted by a tornado warning far south of the metro St. Louis area. Yet the station stayed on the air live for more than a half hour. There is no reason for this. It was not even a confirmed tornado, just indicated as a “possible” tornado by Doppler radar. Putting the information at the bottom of the screen will suffice. If many people might be impacted by a tornado, it is appropriate to stay on the air. It has to be a case by case basis. Channel 5 has gone too far. Here’s an idea. Stream weather live to the Internet so that anyone potentially impacted can watch at KSDK.com or on their mobile app. Everyone else can watch the regularly scheduled programs while staying updated with the information at the bottom of the screen.
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