Perceived lack of credibility didn’t stop African-Americans from following Ferguson news

By SHANE GRABER / Newsrooms in this country have known for nearly half a century that coverage of African-American communities needs fixing. In 1968, the National Advisory Commission on Civil Disorders, also known as the Kerner Commission, argued that newsrooms should provide more inclusive reporting on racial issues in response to a summer of nationwide inner-city social disorder the summer before. Last year, the Michael Brown shooting in Ferguson provided ample opportunity to see whether the news media had improved its newsgathering sensitivity. According to many observers, it came up short. In a dozen in-depth interviews I conducted for research at the University of Texas-Austin, African-American respondents said that Ferguson news coverage in the wake of the shooting once again did nothing to improve credibility or build better relationships with diverse communities. “In society, trust is not given at the drop of a hat,” a 34-year-old a real estate developer in Chicago told the paper’s author. “So how could media assume a single media performance during a single news event is strong enough to significantly affect trust? The Michael Brown story didn’t affect the way I felt, feel, or will feel about the media.”

A new niche for traditional journalism in the digital age

By KURT SHILLINGER / In the aftermath of the killing of a black teenager by a white police officer in Ferguson, Missouri, last August, St. Louis Public Radio launched an ongoing series of conversations about race called We Live Here. The first full-length program traversed Lindbergh Boulevard, a busy thoroughfare arching through a diversity of the 90 municipalities that make up St. Louis County. Two comments stood out in the broadcast, which aired in early March. The first was by a prominent businessman in Melville, a predominantly white suburb in the southern reaches of the county. “It sickens me,” James Sinclair told the program, ‘to see St. Louis on the national news the way we have been portrayed. There are issues that need to be addressed. But the need to be addressed, they don’t need to be shouted at. And they certainly don’t need to take it out on the police.” The second was by Chris Kerr, who lives on an exclusive six-acre family homestead in tony Frontenac. “I don’t follow these types of cases,” Kerr said. “Whatever it is, the national case, the new case, the next one that comes up. Whatever agenda that somebody’s running that wants to do it. I don’t care. It’s not relevant to my life. So I just – I hear it on the news, but I stay out of it.”